451 Media Group , the digital media company co-founded by Transformers director Michael Bay, is launching a new publishing division for graphic novels.
The company was first announced this spring with a large investment from China’s Guangdong Alpha Animation. In addition to Bay, the company’s founding partners include John and Anthony Gentile (who were involved in creating popular kids’ brands like the Micronauts and Visionaries), and 451 CEO Douglas Nunes.
451 Interactive Publishing will release both print and digital graphic novels. Rather than treating them as separate products, 451 will use T+ink’s Touchcode technology to connect the print and digital copies, with the print novel unlocking content on readers’ smartphones and tablets.
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